quarta-feira, 20 de março de 2013

On the road again

Agriculture has definetelly got the colours of the Brazilian flag, indeed yellow, green, blue and white, and I would say white is the topic of the day. I am talking about Milk and the Dairy Industry.
Lots of "urbanoids" have no idea of what is produced in the fields of this gigantic country.
Ribeirão Preto is known as the agribusiness capital, but every day I see it is less and less true.
I spent a week in one of the Brazilian Dairy Basins (belts). The small towns economy is vibrant, milk is a wealth that pumps money in the vains of local, and national commerce and service related business.
From silage to feedlots, semen (genetics) to coops, every thing is related to Farm Producing Goods
Millions of litres of milk are tapped every day, and besides that, millions of Reais (brazilian currency) come across.
There is though a big gap between what is done in the rural areas and the city idea of what it really is. Brazilian city people blame on the farmers their frustrations regarding inflation, environmet, jobs, etc. What is clear is that agrobusiness is just as good as citybusiness.
When a city person proudly reads the news about some industry establishing their business in town, not only the mayor, but a bunch of people get happy, but if you say the farmer is doing well with his investments, his just is criticized for being a landlord of vast fields.
 
So, what we see is that people are loosing their roots in a growing demand for instant services, forgetting that nature has its own time, that farmers are sincronised with it and in town they are more and more (not) thinking like cattle. Today autumn beggins on Southern Hemisfere, and Spring on North.
It is a good time to re-think what is what. After all we don't behave like cattle, do we ?
 
 
Nature is linked together with agriculture  , computers, electrical and electronical devices are not.
Happy spring/autumn.




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